Problem
Design Highlight
Case Study
Research Insights
Community Engagement
Customization
Solution
People who don't exercise frequently but still desire to establish a consistent exercise routine and maintain their health.
We create an app focused on community engagement and personalized customization to boost their motivation to exercise more.
Build interest-based groups and events to motivate users to pursue their interests and engage in social networking after walking.
AI recommends routes based on users' location, allowing them to choose their preferred walking paths.
Build personalized routes based on users' interests or needs, helping them explore the city.
AI integrate users’ needs and offers multiple choices for different destinations to surprise them.
Duration
2 months
Role
UX design
UX research
Team
3 Product designers
Crazy 8
Interesting Triggers + Community Engagement + Personalization
User Flow
Brainstorming
This process helped us quickly generate diverse and creative solutions within these areas.
How might we...?
“Only 28% of Americans are meeting physical activity guidelines set by the Centers for Disease Control and Prevention”
Interesting Trigger
Gamification
Rewards
Sustainability
Community Engagement
Challenges
Leaderboards
Social interactions
Personalization
Guidance
Fitness plans
Competitive Analysis
Ideation
“I work long hours and sometimes even have to work overtime.”
“After work, all I want to do is lie on the couch. I don't have much motivation to go out.”
Work over time
Have a busy life
Lack of motivation
Lack a practical exercise goal
Tired
No companion
Lazy
Exercise Buddy
Personalize exercise training
Interesting triggers
A Coach or professional exercise app
“Sometimes I hope to have an exercise buddy to work out with, or to join an exercise club or group class.”
“If I can find something interesting, that will motivate me to exercise.”
“A personalized training schedule & milestones will trigger me to exercise.”
We recognize that many individuals struggle with maintaining a work-life balance and have inconsistent exercise routines. Despite these challenges, they are committed to achieving a healthier lifestyle and are eager to improve their current circumstances.
Our research focuses on analyzing successful and robust gamification apps to understand how they create high levels of user engagement.
Motivate users to walk regularly to keep healthy
Help users enhance community engagement based on their interests
Help users to tailor their walking routes through personalization
We decided to narrow down on “walking”
Solutions
Turn simple actions into habits, and maintaining them as a routine is more reliable.
Based on our questionnaire, more than 65% of participants maintain their exercise routine through walking.
“Changes that seem small and unimportant at first will compound into remarkable results if you're willing to stick with them for years.”
Overview
User Testing
Iteration
Final Design
Insights
23:22
Home
Route
Community
History
AI Routes
Home
Community
You
Customization
Starbucks Meetup- 40min
Easy
Start
2.2 km
2500 steps
1445 1st Ave., New York, NY 10021
Popular Dog-Walking Spot
Steps
Level
Home
Community
You
Customization
Level
23:22
Home
Route
Community
History
AI Routes
Start
Pick Your Favorite Route!!
Starbucks Meetup- 40min
Starbucks Meetup- 56min
Starbucks Meetup- 1hr 21min
Starbucks Meetup- 1hr 41min
Easy
Easy
Moderate
Moderate
Start
Start
Start
2.2 km
2.4 km
2.8 km
2.9 km
2500 steps
2730 steps
3940 steps
4120 steps
1445 1st Ave., New York, NY 10021
1445 1st Ave., New York, NY 10021
1445 1st Ave., New York, NY 10021
1445 1st Ave., New York, NY 10021
Popular Dog-Walking Spot
Passing by Central Park
Pass by many vintage stores
Home
Community
You
Customization