Fynny
A Netherlands-based finance app that empowers young adults to tackle debt confidently and build lasting financial skills through customized AI support.
Duration
3 Months
Tools
Figma
Team
4 UX designers
Product Manager
Product Founder
My Role
Mobile UI/UX design from 0-1
Stakeholder interviews
competitive analysis
Design IA
Card-sorting
Wireframes
Prototypes
Usability testing
A/B testing
Design Highlights
From onboarding and finance tracking to budget planning and financial games—offering a customized AI-driven financial journey.
Problem
Many young adults experience significant stress due to loan repayments and struggle to manage their finances effectively. Additionally, a lack of financial literacy often leads to delayed repayments.
Solution
Fynny delivers personalized financial support tailored to each user’s debt profile and financial literacy level through AI, helping them take control of their finance effortlessly.
Research- Stakeholder Interviews
Poor financial literacy and money management lead to missed debt payments
Interviewing 6 stakeholders
“I can't fully understand the details of each loan.”
-Layla Badoelaa
Student from Amsterdam
“Buy now, pay later schemes attract young people and often lead them into debt.”
-Willem Los (Debt Expert)
Insurance Company
“Young people are often unaware of how to manage their income and expenses.”
-Sjoerd Bakker
Municipality of Amsterdam
Debt issues often begin with the mandatory health insurance that students in the Netherlands are required to pay once they turn 18.
Research- Competitive Analysis
Drive user engagement and retention
?
Financial literacy
Micro-learning and gamification work best for financial education.
Attractive UI
Content with icons or illustrations helps users stay longer and enhances the overall user journey.
Dashboard
Highlight key tracking metrics to reduce distractions and help users stay focused.
1
2
3
Onboarding
Integrate users' information with a clear progress bar and keep content simple to avoid overwhelming them.
Project Goal:
How might we build trust in financial tools to encourage young adults to effectively manage their debt?
Define- Design Strategy
Our key design features for MVP development
Transforming user pain points into the core pillars of MVP development.
Strategy
Feature
Explanation
Build Trust
On boarding
Gain an understanding of the app’s features and integrate users’ debt and income to deliver personalized financial tracking.
Debt Management
Dashboard
Debt Calculator
Budget Planner
Enable smart tracking by providing customized support and planning for monthly financial decisions.
Finance Literarcy
Finance game
Reminder
Improve knowledge retention through playful and timely learning.
Finance Helper
AI chatbot
Allow users to ask for help without feeling embarrassed.
Ideate- Card Sorting
Improve navigation and content grouping
Tool
Testing
Optimization
Payment Plan
>60% expected it on the homepage
Placed on Homepage & Profile
Calculator
>50% said they rarely use it
Moved from nav bar to debt & budget tabs
Homepage
>50% wanted quick debt insights on homepage
Included finance summary and debt progress bar
Prototype + Iteration
Refining Mid-Fi Wireframes with Usability & A/B Testing
Version A
Version B
We selected the “change payment plan” task for testing due to its frequent usage. However, users struggled to locate it because of an unintuitive design.
The payment plan section was unclear and difficult to access.
60% of users preferred engaging visuals with minimal text.
80% of users preferred less educational content on the homepage.
Based on testing insights, we plan to improve the visibility of key features and reduce distractions caused by secondary content.
Research- Stakeholder Interviews
Poor financial literacy and money management lead to missed debt payments
Interviewing 6 stakeholders
“I can't fully understand the details of each loan.”
-Layla Badoelaa
Student from Amsterdam
“Buy now, pay later schemes attract young people and often lead them into debt.”
-Willem Los (Debt Expert)
Insurance Company
“Young people are often unaware of how to manage their income and expenses.”
-Sjoerd Bakker
Municipality of Amsterdam
Debt issues often begin with the mandatory health insurance that students in the Netherlands are required to pay once they turn 18.
Problem
Solution
Many young adults experience significant stress due to loan repayments and struggle to manage their finances effectively. Additionally, a lack of financial literacy often leads to delayed repayments.
Fynny delivers personalized financial support tailored to each user’s debt profile and financial literacy level through AI, helping them take control of their finance effortlessly.
Final Design & Iteration
Consolidate All Debts and Quickly Show Fynny’s Value During Onboarding
Feature Introduction:
Build trust and facilitate quick user understanding of app benefits through intuitive content and engaging illustrations.
Debt Integration:
Connect users’ debts across agencies and banks to enable a personalized repayment journey powered by AI.
Intuitive Debt Management & Payments with AI-Powered Budget Planning
Finance Tracking:
Users can monitor their debt repayment progress via the progress bar and easily access the payment plan section to manage their payments.
Budget Planning:
Automatically generates a personalized budget through AI by analyzing users’ past spending and saving patterns, helping them stay on track and manage their finances across different categories.
Learn finance through game design
Game-Based Learning:
Engage users through interactive games to build financial literacy.
Ideate- Card Sorting
Improve navigation and content grouping
Tool
Testing
Optimization
Payment Plan
>60% expected it on the homepage
Placed on Homepage & Profile
Calculator
>50% said they rarely use it
Moved from nav bar to debt & budget tabs
Homepage
>50% wanted quick debt insights on homepage
Included finance summary and debt progress bar
Prototype + Iteration
Refining Mid-Fi Wireframes with Usability & A/B Testing
Version A
Version B
We selected the “change payment plan” task for testing due to its frequent usage. However, users struggled to locate it because of an unintuitive design.
The payment plan section was unclear and difficult to access.
60% of users preferred engaging visuals with minimal text.
80% of users preferred less educational content on the homepage.
Based on testing insights, we plan to improve the visibility of key features and reduce distractions caused by secondary content.
Final Design & Iteration
Consolidate All Debts and Quickly Show Fynny’s Value During Onboarding
Feature Introduction:
Build trust and facilitate quick user understanding of app benefits through intuitive content and engaging illustrations.
Debt Integration:
Connect users’ debts across agencies and banks to enable a personalized repayment journey powered by AI.
Intuitive Debt Management & Payments with AI-Powered Budget Planning
Finance Tracking:
Users can monitor their debt repayment progress via the progress bar and easily access the payment plan section to manage their payments.
Budget Planning:
Automatically generates a personalized budget through AI by analyzing users’ past spending and saving patterns, helping them stay on track and manage their finances across different categories.
Learn finance through game design
Game-Based Learning:
Engage users through interactive games to build financial literacy.